Introducing the least subliminal advertising ever. In Japan, companies are actually launching print campaigns on young women's bare legs.
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Are we really ready to turn our bodies into billboards for a few
extra bucks? Japanese advertisers are banking on it, offering women
money in exchange for the use of their thighs. Participants paste
temporary tattoos of brand logos on their legs and spend the day
exposing them to oglers. To be eligible for ad space, you must be at
least 18-years-old and connected to least 20 people on social networking
sites. The idea comes as part of the advertising maxim that ads should
run “wherever people are looking.
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