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Wednesday, 13 February 2013


Political Matchmakers

Alex Fondrier, co-founder and chief executive officer of Political Matchmakers, conceived the idea for the site after experiencing difficulty meeting people who shared his passion for politics.

“Knowing how big the online dating industry is, but there wasn’t a site out there for politics," Fondrier says. "And given how heated we are as a country in terms of political discourse, I figured well, why wouldn’t there be a site for conservative and liberal politics?”

He launched redstatedate.com and bluestatedate.com in October 2012 and, so far, nearly 5,600 people have signed up.

“About half of our users are below 35 and half of them are above 35," Fondrier says. "We also see people who haven’t necessarily tried online dating before. They’re people holding the Romney posters or the Obama posters. They volunteered on other political campaigns. They’re the types of folks that just love talking politics.”

As on most dating web sites, users enter their educational information, where they live, and their interests, but they also answer questions about their views on a variety of social and economic issues.

“Not all conservatives and liberals fall under the same orientation," Fondrier says. "You might have a Republican from the Northeast, for instance, who is more economically conservative, but less socially conservative, or a southern Democrat who might be more socially conservative, but less economically conservative."

When people log in, they are offerred a three-part political assessment, including questions on the economy, foreign policy and social views.

"Then the system puts you on a political spectrum and shows you how conservative you and also your other matches are overall, or how liberal you are overall,” Fondrier says.

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