Rolex Named UK's Favourite Superbrand In Poll

Luxury Swiss watchmaker Rolex has retained its place at the top of an annual list of UK superbrands for the second year running.

The firm beat Apple and Microsoft into second and third places respectively.
British Airways finished fourth in the top 20 Consumer Superbrands list, voted for by more than 2,900 British adults, with Coca-Cola following in fifth, Google in sixth and Hilton in seventh place.
Heathrow Airport, which finished eighth, was deemed to be a superbrand by 71% of voters and 80% of Londoners.
The list also included other household names including Kellogg's (ninth), Heinz (12th), Lego (15th), Disney (16th) and Nescafe (20th).